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Deal Journal is an up-to-the-minute take on deals and deal-makers, updated frequently with exclusive running commentary, news flashes, profiles, data and more. The Wall Street Journal's Heidi N. Moore and Dennis Berman are the lead writers, with contributions from other Journal reporters.

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Facebook at $10 Billion: Little Room for Error

Posted on July 01, 2009

Paul Sharma, of Dow Jones Newswires, reports: News that Facebook has a new chief financial officer is the latest opportunity to address perhaps the most intriguing question for deal makers: What exactly is Facebook s valuation?Bloomberg NewsAdvertisements on Facebook are displayed on a computer monitor.A few weeks back, Russia s Digital Sky Technologies invested in the closely owned social networking Web site, giving it an implied valuation of $10 billion. Deal Journal asked then if the company was really worth $10 billion, as it implied a valuation of 22 times projected 2009 revenue. The ...

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