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McDonald's Free Service in Australia Fills Restaurants

Posted on May 13, 2009

The Australian wing of McDonald's is wrestling with the price of free: The company started offering free Wi-Fi to all comers--no purchase required--last November, and has exceed 1m user sessions since then, CeBIT09 reports, with 300K sessions in the month since installing free service in a majority of its outlets. Users spend an average of 35 minutes, instead of the 10 that a diner dwells. Usage is capped at 50 MB per session, but isn't limited by time.McDonald's in the U.S. charges for service, although offers some promotions. AT&T, which operates the U.S. McDonald's locations as part of its ...

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