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Amazon Might Sell $750 Million in Kindles by 2010 - Citi

Posted on May 15, 2008

The Kindle, Amazon s ugly but useful ebook reader that launched in November 2007, may be a burgeoning hit, says Citigroup Analyst Mark Mahaney.Citi expects Amazon to generate between $400 million and $750 millionin revenue from the Kindle by 2010, or 1% - 3% of Amazon s totalrevenue.The key points of differentiation with the Kindle and competingdevices is the fact that books and other content is delivered to theKindle wirelessly, and that the Kindle has the largest book selection bya significant margin (more than 120,000 books, magazines, newspapers,and blogs, including 98 of 112 current N...

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