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Reporting from SIIA: SaaS hype hits Europe

Posted on June 18, 2008

This is a guest column from my colleague Evan Frank: This past week I attended the Software & Information Industry Association s OnDemand Europe conference in Amsterdam. The goal of the annual SIIA event is to bring together American and European SaaS entrepreneurs, schmooze over a few days of canal tours and canap s, and hopefully let US best practices rub off on what is a much more nascent industry in Europe. Building a SaaS business the way it's being done in the US is much more difficult in Europe. For starters, any individual European country is too small a market to build a business w...

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