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Susquehanna: Microsoft Bing Success Unclear
Posted on July 02, 2009
Susquehanna Financial Group analyst Marriane Wolk has scoured the Internet for intelligence on Microsoft s (MSFT) new search engine Bing, and come up with the conclusion that the appeal of the new service, and its staying power, is uncertain. The long term verdict for Bing and its ability to drive sustainable share gains (post Microsoft s $100 million advertising spree) is still a long way from being determined, she writes. Wolk quotes market share data from StatCounter showing that Bing has gained half a percentage point of share in Internet search since it appeared. She also found...
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