Username: Password:

TechCrunch profiles the companies, products and events that are defining and transforming the new web. TechCrunch is written by Michael Arrington.

Visit TechCrunch

hr

LicketyShip: Founding CEO Out, Ditches Business Model To Focus On Couriers As A Web Service

Posted on June 11, 2008

When Lickety Ship launched in late 2006 to deliver ecommerce items to purchasers within four hours of checkout, I asked if it would end any differently than the ill-fated Kozmo, which burned through $280 million in capital before a spectacular flame out in 2001.Kozmo didn t charge for deliveries, and people would jokingly buy a packet of M&Ms or other small item and have it personally delivered for free. A $150 million marketing deal to get Kozmo promoted in Starbucks cafes didn t help much, either.LicketyShip, founded by Robert Pazornik, took a different approach. They would charge users ...

Original article link


Tags:
ecommerce , web
default explanation