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CBS Centralizes Its Superdistribution of Videos on the Web
Posted on May 18, 2008
When it comes to Web video, CBS has been one of the most promiscuous media companies out there. And no, I am not talking about its $1.8 billion acquisition of CNET (which does have some video assets). Rather, CBS has taken a strategy of superdistribution when it comes to spreading its videos across the Web. It wants its videos everywhere. Thus CBS has struck distribution deals with more than 300 sites including YouTube, AOL, MSN, Joost, Veoh, Bebo,and TVGuide.com. These are collectively lumped together into the CBS Audience Network, against which CBS sells its own ads.Now the CBS Audie...
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