Silicon Valley Watcher - former Financial Times reporter Tom Foremski and team. Reporting on the business and culture of disruption and profiling the emerging companies and personalities of Silicon Valley. At the intersection of media and technology.
Visit Silicon Valley Watcher--reporting on the business and culture of innovation
Intel's Sean Maloney Discusses Move Away from TV Advertising
Posted on June 25, 2008
Tuesday I was over at Intel as part of an Intel Insider group meeting. Sean Maloney, number 2 executive at the world's largest chipmaker discussed the reasons why Intel has moved nearly all of its advertising away from TV. As Chris Heuer points out in the comments, Intel has been moving towards a nearly complete online spend over the past year.And it is moving a lot of money. The problem, however, is where to spend it.In this video Mr Maloney also talks about Intel's first lessons with online media. http://youtube.com/watch?v=C5g9RBGm7j8- - -Support the source: Rave reviews find out why! - ...
Original article link
Subscribe to Silicon Valley Watcher--reporting on the business and culture of innovation