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Expectations for online video ad revenue growing faster than the evidence

Posted on June 24, 2008

A number of financial analysts have been raising their expectations about YouTube s revenue in recent weeks, under differing presumptions about how fast the company s various new ad formats are starting to make money. But based on what we re hearing about YouTube and some international rivals, the growth in optimism seems to be outpacing the growth in revenue. Today, Lehman Brothers s Doug Anmuth projects that YouTube will bring in somewhere under $200 million for 2008, about double analyst projections last fall. Meanwhile, Forbes and Citi have recently projected the company s 200...

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google , internet , online , online video , youtube