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WPP is very happy about its Yahoo partnership would be happier if it included Microsoft as well

Posted on May 16, 2008

When I first saw that Yahoo and the advertising holding company WPP were set to announce a partnership, my immediate reaction was: Here s the first of many Yahoo attempts to rebuff Carl Icahn s (and to an extent, Microsoft s) hostile takeover bid. However, it seems that WPP is actually upset that the Yahoo and Microsoft merger didn t happen, according to The New York Times. Anybody who is a customer in the marketplace likes to see balance in it, WPP chief executive Martin Sorrell told The Times. No one likes oligopolies. Search in America is imbalanced. That s what Yahoo and ...

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data , microsoft , yahoo