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Become.com raises $17.5M to take on web shopping leaders

Posted on March 25, 2008

Become.com, a startup that wants to be the Google of comparison shopping, has raised $17.5 million in a third round of funding. The Mountain View, Calif.-based company seems to be fulfilling the promise we wrote about back in 2005.At the time, we were impressed by Become.com s laser-like focus on (1) helping people comparison shop, while at the same time (2) using a clean search engine algorithm free of paid placements, etc. to help people research products. In other words, it was one of the first sites that offered a truly comprehensive selection of products, reviews and purch...

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comparison shopping , google , online , search engine , startup , web