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Free Content Starting to Erode at the Edges
Posted on July 04, 2009
It s becoming increasingly obvious that something has to give if newspapers are going to stick around.The most obvious problem is the availability of free content that doesn t attract enough advertising to provide newspapers and magazines with enough of a financial return. As a result, a few things have to happen:1. Business models need to be overhauled so newspapers are leaner and more cost-efficient. This will see smaller newsrooms staffed with tech-savvy reporters capable of writing, blogging, podcasting and video. It will also see fewer paper-based newspapers in an effort to chop away ...
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