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MusicStation Max: First Take

Posted on February 11, 2008

Tonight Omnifone announced that they have partnered with handset manufacturer LG to create MusicStation Max (MSM), a pre-licensed, free, unlimited mobile music download offering. LG will fully subsidize the cost to consumers and operators will run the service. MSM is an ambitious response to Nokia s Comes With Music (CWM), but it is a significantly smaller player. Considered together these two subsidized subscription offerings represent an important shift in strategy in the digital music market and have strong long-term potential. To date mobile music has had modest success, often offering...

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handset manufacturer , mobile