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Swisscom Markets a Naked DSL Fixed-Mobile Bundle

Posted on August 26, 2008

Another example of an innovative European incumbent: Swisscom has been bundling home broadband with mobile, without requiring a home phone. I suspect Cablecom's home phone + broadband + TV bundles drove Swisscom to innovate.This has created enough of a stir with their rivals to prompt a referral to the competition regulator. However, now the regulator rules they may continue. Received wisdom: Only the altnets, the competitive operators, will market these kinds of offers. Naked DSL benefits over the top VoIP players.My take: If a competitor is successful, most European incumbents are nimble eno...

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broadband , mobile , voip