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100,000 subscribers for Blyk

Posted on April 24, 2008

Blyk just announced that they had hit the 100,000 member target six months ahead of initial plan (end 08).The ad-funded MVNO recently launched in the Netherlands and is willing to expand in other European countries.It is an interesting concept. The company will have to adress 3 main issues moving forward:- widening the installed base so that advertisers and marketers benefit from a larger reach- making sure ads are perceived as information/entertainement so that the growing number of youth attracted by the offer will continue to engage with brand messages- find a profitable business models in ...

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