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Thoughts on the intersection of search, media, technology, and more.

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Adsense as Distribution Vehicle

Posted on June 30, 2008

Google knows it has distribution. Distribution is the key to the old school method of media success. Think cable: We have a monopoly on getting programming into homes, so you have to go through us! Therefore, we make shitloads of money. Want more examples? OK: Newspapers. And magazines. And movies. And...well, just about every packaged goods media model on earth.Well, on the web, distribution is a sort of different deal. Some will argue it's key, others will say search has obviated the economics of distribution. I think the answer is somewhere in the middle. Sure, if you have great content, se...

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Tags:
google , internet , myspace , program , system , web , yahoo
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