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Joel Makower: Two Steps Forward

Sustainable Business. Clean Technology. Green Marketplace.

Visit Joel Makower: Two Steps Forward

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Posted 2 weeks ago
There's a classic, geeky chemistry school joke that Chemists have all the solutions. That's starting to become true from an environmental perspective, though it remains to be seen whether those solu


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Posted 4 weeks ago
Over the past few months, former vice president Al Gore has challenged Americans to commit to producing 100 percent of electricity from renewable energy and clean carbon-free sources within 10 years
Tags: renewable


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Posted 6 weeks ago
This week's announcement by General Motors that it has joined with more than 30 utility companies across the U.S. to work on issues related to electric vehicles got a great deal of media play. But the
Tags: electric


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Posted 6 weeks ago
Jeffrey Hollender, the founder, CEO at Seventh Generation, published a counterpoint to my recent post, How Bad Is Greenwashing, Really? I encourage you to read it here. I just responded on his site, a


Posted 8 weeks ago
Greenwashing represents the naturalizing of green as a meme. It demands scrutiny by all of us, and action against the egregious actors. But, in the end, it's all good.


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Posted 10 weeks ago
As fuel and electricity prices have ratcheted up, so, too, have the queries about what to do: where can companies, especially smaller ones, go for help? On the one hand, that's a big, vague question.


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Posted 11 weeks ago
The spring rains have yielded a bumper crop of new reports on the business of green. I've been a bit behind in fielding them, given my travels and last week's highly successful Greener by Design confe
Tags: solar


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Posted 13 weeks ago
A new report offers insight and a framework for green product design. In the end, the biggest opportunity may be for the company to redesign itself.


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Posted 13 weeks ago
My life often takes me to amazing places, no more amazing than the Great Barrier Reef, where I've just taken two dives. I'm not an experienced diver, though my two dives off the coast of Cairns, Austr


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Posted 15 weeks ago
My speaking schedule last week took me to Toronto, to a conference of commercial building owners and developers, along with a corps of product and service purveyors that do business with them. It was


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