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IAC Should Buy Pricegrabber
Posted on February 28, 2008
Truthfully, Microsoft should pick up PriceGrabber, but MSFT is a bit busy these days with their frenemies at Yahoo.So why IAC?Pronto has a solid base because it powers IAC s Ask.com. The line in Pronto s recent press releaseannouncing Pronto s explosive traffic growth through the second halfof 2007 coincides with its entree into the Social Shopping space isnice, but the reason for the growth is a mix of becoming Ask s defaultshopping engine and aggressive keyword buying on the PPC engines.Pronto has room to grow in both those marketing channels, but addingPriceGrabber would allow...
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