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NBC Beijing '08 Online Metrics: High Viewership, Little Revenue
Posted on August 26, 2008
The Wall Street Journal is reporting that NBC's (NYSE: GE) decision to limit the amount of footage from the recent Olympic Games it showed on its websites significantly impacted their online revenues for the games. According to research firm eMarketer, Inc., the network's efforts only brought in approximately $5.75 million in online revenues for the games, a paltry showing for such a major event, if true. Interestingly, the New York Times also weighed in on NBC's online efforts for the Olympics, proclaiming the extent to which the Internet served as a supplement to television was unprecede...
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