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Online Patterns of Moviegoers
Posted on July 01, 2008
With the summer blockbuster season officially underway, audiences can expect to see more movie marketing campaigns appearing across all types of media. As an avid Internet user who is behind on my theater-going, I wondered how people engage with online content around a film and how it might figure into their decision-making process about what to see. To try to answer this question, I looked at the patterns around three big Hollywood films that were released in May two of which I haven t seen - Iron Man, Speed Racer, and Indiana Jones and the Kingdom of the Crystal Skull....
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