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TubeMogul Research: Online Video s Short Shelf Life

Posted on June 20, 2008

For our latest online video research here at TubeMogul, we set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? To get the answer, we took a sample of about 10,000 videos and looked at a 90 day time period of when they typically get the most views. The data is clear: video viewership peaks early. Based on these results we also developed a tool that any video creator can use to predict what their views will be at the end of a year, as well as what percentage of their total annual views hav...

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data , online , online video