Focusing on business issues in health care. Written by David E. Williams of MedPharma Partners

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Peter Piper (Jaffray) picks a previously predicted point

Posted on June 30, 2008

From the New York Times (Google Tries Tighter Aim for Web Ads)Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at Web users.Ads that a person sees on one Google search may be influenced by what was searched a few minutes earlier. Searching for scuba, then something else, and then vacations could pull up ads for diving trips, for example.This small but significant change in Google s strategy was discovered by Gene Munster, a securities analyst...

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