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Maybe Paid Is the Future of Online Business

Posted on July 03, 2009

In 1988, Saturday Night Live aired a parody commercial deriding clumsy business models. At First CityWide Change Bank, our business is making change, said actor Jim Downey, portraying a naive service representative. After listing various ways in which his company could break a five, he explained how money is made. The answer is simple: volume. More than 20 years later, I wonder if some digital entrepreneurs think the same. Simple: we ll make money on volume of traffic, at some future date, they promise, even if the math doesn t add up right now. Despite a knee...

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