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What Obama s Text Message Campaign Reveals

Posted on August 25, 2008

Barack Obama s now-famous text-message announcement of his VP pick reveals something about the candidate that should really worry the Republicans. What it reveals is not that he s a smart technologist. If he was, he would have known that sending 10 million SMS messages at the same time is pretty much guaranteed not to work; it s not designed for that. What it does reveal is that this is probably the smartest marketing campaign we ve seen in decades.It s well known that Obama s campaign is sophisticated about collecting and cross-referencing voter contacts and using this information...

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