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Newsflash: Congress Discovers that Web Firms Track Data

Posted on August 12, 2008

For any of us who recognize that personal privacy on the web is an illusion, the response to a Congressional inquiry asking how various ISPs and online portals target advertising and collect data will come as no surprise. Aside from the use of deep-packet inspection technology used by ISPs to insert advertising based on surfing habits, Congress discovered cookies and data retention policies. In a shocked tone, the Washington Post reported that Google is using DoubleClick s tracking cookies to monitor where people go on the web in order to serve ads.Is this really all that surprising? Wasn ...

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bandwidth , data , online , search engine , web 20