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The Long & Short of YouTube Video

Posted on June 19, 2008

YouTube s decision to allow long-form videos on its platform got a lot of people talking, including some bloggers claiming that it was a change in their strategy. (In case you want to know what changing strategy is all about, I can recommend reading this excellent article from Harvard Business Review.) What I found funny about this brouhaha over the new strategy is that it s a really an old strategy that s been dusted off for legal content.Many seem to have forgotten that YouTube used to allow long-form videos on its platform. Sure, most of it was not-so-legal, and consisted of the lates...

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