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'i-Device' Users Favor Mobile Web over Newspapers

Posted on July 02, 2009

More than 50% of US consumers who have an iPhone and/or iPod-Touch use the mobile web more often than they read printed newspapers, and 40% use the mobile web more than they use PC internet or listen to the radio, according to a study conducted by comScore and AdMob. Significant numbers of iPhone and iPod-Touch users - 70% of whom are male - also say they use their devices more than they watch TV or read printed magazines:...

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internet , mobile , web