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Yahoo Launches Ad Campaign to Lure Searchers From Google

Posted on October 14, 2008

Yahoo (YHOO) wants to change your mind about its search engine. It wants you to know that it is better at helping you find things thanks features like its SearchAssist auto-complete keywords, safe searching filters, and Search Monkey add-ons. So it is launching a campaign with display ads like the one on the left for the Web and radio spots as well trying to paint Google s (GOOG) search engine as an inferior product a place where people go to get lost....

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google , search engine , web , yahoo