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Media and Advertisers in Damage Control
Posted on October 12, 2008
How companies respond to unrelievedly bad economics over the next year will separate the winners from the losers. The first indications will come in troubled third-quarter earnings calls amid lower forecasts on a dramatic pullback by advertisers and consumers, and sobering admissions that it's all going to get worse before it gets better. Clearly, the purge extends to the Internet and Silicon Valley, where companies from Google (GOOG) and Apple (AAPL) to the smallest start-up are getting their first bitter taste of mainstream angst. Some of last year's double-digit online advertising growth t...
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