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Europe's Online Ad Market: Catching up to the US?

Posted on June 03, 2008

I think Europe could surpass the US ad market if for no other reason that different markets means different languages and different ad campaigns. In other words, it s harder to find efficiencies when you have to duplicate the same message across 10 or so sub-campaigns. According to IAB, Europe added 4B Euros year over year, I do wonder what factor the USD/Euro exchange rate had on this:...

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euro , exchange rate , markets , online