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Analyst Notes and Streaming-to-TV for Netflix

Posted on May 20, 2008

Netflix (NFLX) today unveiled a new set-top boxto be produced by privately held Roku Inc. that will allow subscribersto stream an unlimited number of movies and television shows directlyto televisions. The device costs $99. The video content is free toanyone with a Netflix subscription of $8.99 a month or more. Most ofthe video content will consist of older material, rather than newreleases.The obvious comparison here is with Apple s (AAPL)Apple TV box, which costs more, requires paying for movies downloadedfrom iTunes, but also offers more functionality, like the ability tostream personal m...

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