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Will CBS' Video Superdistribution Strategy Pay Off in Advertising?
Posted on May 19, 2008
When it comes to Web video, CBS has been one of the most promiscuousmedia companies out there. And no, I am not talking about its $1.8 billion acquisition of CNET(which does have some video assets). Rather, CBS has taken a strategyof superdistribution when it comes to spreading its videos across theWeb. It wants its videos everywhere. Thus CBS has struck distributiondeals with more than 300 sites including YouTube, AOL, MSN, Joost,Veoh, Bebo,and TVGuide.com. These are collectively lumped together intothe CBS Audience Network, against which CBS sells its own ads.Now the CBS Audience Networkal...
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