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Apple Ramps Up Its Far East Efforts

Posted on July 23, 2008

With more than 1.3 billion souls Apple Computer Inc. (AAPL) has got to throw in more than a few pennies for the Chinese market. After all, China is the rising star. So, at long last, after years of remaining distant from one of the world s fastest-growing technology markets and the world s largest cellphone market, Apple Inc. is ramping up its retail strategy in China. On July 19, Apple opened its first direct-run store, an all-glass building at Sanlitun Village in Beijing, about 4 miles northeast of Tiananmen Square, consisting of three floors, reported to be 995 square meters in size and...

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beijing , china , chinese