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Green Advertecture the Latest in Sustainable Advertising

Posted on August 11, 2008

Blogger Andrew Fine has uncovered a piece of green advertecture: A 1,000-square foot wall on the side of Pure Yoga on 86th Street in New York. They call it a living wall , and it is indeed alive. The wall is watered by a computerized irrigation system and trimmed every couple of weeks. While I m sure it s not cheap to build and maintain a living wall, Pure Yoga seems to have come up with a great marketing ploy. The wall does not go unnoticed, someone seems to be taking a picture of it every minute. The plants will be changed in the fall to a heartier variety that can handle the NY win...

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