The field of neurotechnology, the focus of this blog, encompasses advances in brain science (neurons), information technology (bits) and bioengineering (genes). Up for discussion and analysis: the political, economic, ethical, and social forces that will shape the future of what will be one of the most important and fascinating stories of the coming decades.

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Neuromarketing from the Inside

Posted on June 24, 2008

Jeffrey Goldberg undergoes a pretty extensive neuromarketing brain scanning process with the people at FKF Research which he explains in a most hilarious fashion in his new article My Amygdala, My Self in this month's The Atlantic....

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