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Blockbuster mystery partner in studios cable deal?

Posted on April 29, 2008

So, Blockbuster is talking with Viacom about the media company s plan to roll out a new premium cable movie channel. The allure is digital. Big-blue-and-yellow would like to have the exclusive digital rights to programming on the channel, following Netflix s lead (doesn t Blockbuster always?) making exclusive deals for DVD movie distribution.In this case, Blockbuster is looking a few years ahead, buying into the idea that most media consumption is going digital, i.e. downloading. And if BB has the digital rights for streaming and downloading, it will have a competitive advantage.Ma...

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