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LiveStrong Folded Into Demand Media. Lance Armstrong Takes A Stake In Demand

Posted on January 28, 2008

With the 80M+ yellow LiveStrong bracelets sold over the past few years to benefit Lance Armstrong's cancer foundation, the brand is a fast rising star. But do date, LiveStrong.com has been parked. We learn now that heavily financed Demand Media will run the site and that Lance Armstrong has taken a stake in Demand Media, which at it latest round commanded a $1B+ valuation having raised $320M. The Wall Street Journal broke the story but neither Demand Media nor Armstrong would confirm the size of the equity stakes, although Demand Media chief Richard Rosenblatt said the deal is significant. The...

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