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Knowledge@Wharton is the online research and business analysis journal of the Wharton School of the University of Pennsylvania. Launched in 1999 to disseminate knowledge from the school and other sources to a global business audience, it is published in English, Spanish, Portuguese and Chinese. The Knowledge@Wharton Network has more than 600,000 registered users worldwide.

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Mergers in the Air? Microsoft/Yahoo and Delta/Northwest

Posted on April 18, 2008

The ongoing takeover battle between Microsoft and Yahoo has taken several surprising turns over the past few weeks. After rejecting Microsoft's unsolicited $44.6 billion offer in late February, Yahoo has announced a two-week ad testing program with its main search rival, Google, and has reportedly e...


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