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Knowledge@Wharton is the online research and business analysis journal of the Wharton School of the University of Pennsylvania. Launched in 1999 to disseminate knowledge from the school and other sources to a global business audience, it is published in English, Spanish, Portuguese and Chinese. The Knowledge@Wharton Network has more than 600,000 registered users worldwide.

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Saatchi & Saatchi's Kevin Roberts: 'It's All about Getting to the Future First'

Posted on April 02, 2008

Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called lovemarks -- which ...


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